Privacy Policy

1. Introduction

Legend Financial Services Ltd. (“we,” “us,” or “our”) is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and Alberta's Personal Information Protection Act (PIPA).

2. Information We Collect

We may collect the following types of personal information:

• Contact information: name, email address, phone number, and mailing address
• Financial information: income, assets, investment objectives, risk tolerance, and other information necessary to provide financial advisory services
• Website usage data: IP address, browser type, pages visited, and time spent on our website
• Communication records: correspondence between you and our advisors

3. How We Use Your Information

We use your personal information to:

• Provide financial advisory services tailored to your needs
• Process your inquiries submitted through our contact form
• Comply with regulatory and legal obligations, including Know Your Client (KYC) requirements
• Improve our website and services
• Communicate with you about our services, with your consent

4. Consent

We collect, use, and disclose your personal information only with your knowledge and consent, except where permitted or required by law. By providing your personal information to us, you consent to our collection, use, and disclosure of that information in accordance with this policy.

You may withdraw your consent at any time by contacting us, subject to legal or contractual restrictions. We will inform you of the implications of withdrawing your consent.

5. Disclosure of Information

We do not sell, rent, or trade your personal information. We may share your information with:

• Insurance companies and financial product providers to process applications on your behalf
• Regulatory bodies as required by law (e.g., provincial securities commissions, CIRO)
• Third-party service providers who assist us in operating our website and conducting our business, under strict confidentiality agreements

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encrypted data transmission, secure data storage, and restricted access to personal information on a need-to-know basis.

7. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes for which it was collected, or as required by applicable laws and regulations. Financial records are retained for a minimum of seven years in accordance with Canadian regulatory requirements.

8. Your Rights

Under PIPEDA and PIPA, you have the right to:

• Access the personal information we hold about you
• Request corrections to inaccurate or incomplete information
• Withdraw consent for the collection, use, or disclosure of your information
• File a complaint with the Office of the Privacy Commissioner of Canada or the Office of the Information and Privacy Commissioner of Alberta

9. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

10. Contact Our Privacy Officer

If you have questions or concerns about our privacy practices, or wish to exercise your rights, please contact us: